Cyber security

As cyber crime and our use of digital technologies continues to increase, the need to secure our digital lives grows in parallel.

Overview of theme

Continued advances in internet technology, accessibility and speed are driving widespread adoption of digital solutions that make life and work easier. With increasing adoption of cloud computing technology comes a sharp rise in the risk of cyber crime. Every successful data attack drives greater urgency in companies’ defence of their data against a breach – and the knock-on effects on their revenue or credibility. As cyber-security is fast-tracked up the priority list of a growing number of businesses, cyber-security companies are experiencing significant growth in demand – and revenues. The subscription model of their services means that, once installed, very few clients will backtrack and put their security at risk.

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The dramatic increase in remote working globally in 2020 has contributed to the acceleration of global spend on cybersecurity. Any growth in cloud computing needs to have its cybersecurity measures quickly and adequately evaluated as part of its core operating viability. This cast iron link between the growth of cloud computing and data security is bringing cybersecurity into play across all industries as they seek to capitalise on the benefits of online engagement with their staff, their operations and with their customers. We live in a digital world, which brings enormous risk if our online data is not properly protected.

Theme characteristics


Longevity
Cloud computing has enormous untapped growth potential, hand in hand with the need for cybersecurity. Once established, cybersecurity contracts are unlikely to be terminated by users.


Growth
Growth in cybersecurity is fueled by companies’ evolving products and processes providing ever more need for protection, supplemented by headline-grabbing data breaches and increasingly sophisticated approaches to cyber crime.


Change
Companies understand that cybersecurity doesn’t stand still. Data safety means staying one step ahead of the attackers, taking proactive steps to safeguard their reputation as well as their data.

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DEFINING THE FUTURE OF CYBERSECURITY

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The growth of technology and digital platforms increased the digital surface area. This led to an increase in cyber attacks, but also created new opportunities for innovation and security measures.

To stay ahead of evolving threats, enterprises and governments must regularly evaluate and strengthen their security position. Investment in security providers is important to develop cutting-edge solutions and promote growth.

Download our latest outlook to learn why we think cybersecurity is a megatrend here to stay.

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